Tourism is now the most significant industry with almost 400,000 visitors per year. Many overseas visitors are acquiring freehold lots to build homes or hold for investment. In the entire South Pacific, there is a surprising scarcity of land available for purchase by citizens of other countries. The great majority of land is held in perpetual trust for the Fijian people and only 9% has freehold title that can be bought and re-sold. Freehold land is, indeed, a precious commodity.